You have two main choices: build your brand with cost-per-thousand (CPM) advertising on the directories or focus on building your sales volume with pay-for-performance (P4P) advertising in our year/make/model search engine. Manufacturers prefer the brand building they can get from CPM advertising, while most resellers prefer P4P advertising for an immediate sales boost.

Benefits you can only find on the Digital Performance directory sites:

• Over 7,000,000 visitors in 2007
• Year/make/model performance parts search through the largest database of its kind on the Internet: over 850,000 parts!
• The only vertical search engine with advanced click fraud protection
• The only aftermarket directory with over 30,000 companies and organizations listed
• The only performance parts and accessory search engine based on the SEMA-compliant FitsRight parts data
• Traffic comes to our sites for the right reason. No pictures of bikini babes or funny videos. Just a performance information site where the hard core enthusiasts come to research and buy.

More...

• Get more information on CPM advertising
• Get more information on P4P advertising

Pay-for-Performance (P4P) Advertising: STOP paying for 'waste' exposure!

You already know that most of your ad money is wasted on non-prospects. Now, Digital Performance gives you a way to change that fact.
You may already know us as the company that draws millions of visitors to its sites for the sole purpose of researching parts and accessories for their cars or trucks.

With our P4P ad program, your ad only appears to a site visitor searching for the parts you sell (or make) - when they are in the process of researching to buy. That means your ad hits when the prospect is a "hot lead

Be prepared for high quality leads and an extraordinary conversion rate.

Get going in minutes!
Select hundreds; even thousands of exposure opportunities with a single click.

Compete with multi-million dollar marketing campaigns for just a few cents per prospect.
Five years of delivering quality information to consumers has built the confidence and respect reflected in millions of visits to our directory sites. Now, that credibility is available to you at the critical point in the sales process where your inexpensive ad banner placement has maximum leverage.

Your well-placed and well-phrased ad banner appearing on the results page of a search can tilt the purchase decision toward your better-presented product or service right at the moment of truth.

Google and Yahoo just don't compare.
Google and Yahoo are not well suited to searching for performance parts - especially for a particular vehicle -- up to 80% of results are not useful.

Total Quality Targeting.
Searches on the DPI Marketplace, especially those based on year/make/model criteria, produce only quality results, and deliver serious prospects.

Only actual prospects - who can depend on the parts fitting their vehicles - will see your ad banner.

Isn't it time you stopped wondering how much of your ad budget is wasted? With DPI P4P, none of it will be.

Low cost per prospect click.
A click on your ad brings a prospect to your site. These are typical click rates for DPI sites:

Air induction	25¢
Custom shift knob	25¢
Exhaust tip	25¢
Custom gauges	25¢
Aero package	25¢
NOS system	25¢

By comparison, businesses that have done the hard analysis have determined that the cost of landing a new customer can be as much as $100!

DPI's P4P program brings pre-qualified prospects for less than a dollar each.

Cost per thousand (CPM) Advertising on DirtDirectory.com